Future Marketing & Transformational Technology (eve)

The Future Marketing & Transformational Technology module (MARK11044) critically and practically interrogates how this age of acceleration, and techno-culture is challenging and changing the field of marketing, digital marketing and the marketing professional. Underpinned by a Future Studies socio-theoretical perspective and focuses on how global phenomenon, trends, and patterns in digital, social, and transformational DARQ technologies reflect a discursive power that is shaping the future of how we work, learn and live. Students will explore and critique this discursive shift, power and potential of transformational technologies to accelerate a transhuman consumer, market and so future marketing. Students will engage with a series of socio-theoretical and Future Studies perspectives to explore possible, plausible, preferable and probable futures for the field of marketing and the marketer. Again, students will practically engage and apply a series of transformational DARQ* technologies to advance future marketing innovations. Therefore, this module, theoretically and practically, places the student within an accelerating techno-culture compelling them to develop critical, creative and practical skill sets that respond and adapt to a dynamic, and ever changing marketing field. As such this module prepares students for a future marketing, emerging transhuman markets, impacts, and applications of transformational technologies *DARQ – Distributed ledger systems, artificial intelligence, augmented, virtual, mixed and extended reality, quantum computing along with transformational technologies such as haptics, nanotechnology, and internet of things.

On successful completion of this module the student will be able to:

• Critically interrogate and explore the field of marketing, marketer and their skill set needs through socio-theory Future Studies
• Critically examine the impact this age of acceleration, techno-culture and transformational DARQ technologies have on global trends, national policy agendas, markets, consumer practices and the disruption for business marketing practice.
• Apply and couple theoretical insights with a series of transformational DARQ technologies for new and practical skill sets development and innovation.

This is an SCQF Level 11 module and upon successful completion, participants will be awarded 20 credits.

 

Delivery 

A full timetable will be published in advance of course commencement.

 

Course presenter

This module will be delivered by Dr Matt Frew.

 

Funding

This course may be available on a fully funded basis to some delegates via our Skills Scholarships.

We are delighted to announce that we currently have an exclusive offer available to UWS alumni!

To celebrate the launch of a selection of Postgraduate modules being delivered in the evening on our Paisley campus starting in January 2025, UWS alumni can benefit from a 20% discount off the standard module fee of £1,070 thus, reducing the payable fee to £856.

Further details, including regarding eligibility, are available under Funding Support.

If you have any questions, please contact us at cpd@uws.ac.uk  

 

NOTE: This is a university module and upon approval of your application, you will be invited to register and then supported to complete enrolment. To enrol on the university system, the first step involves security set-up using the Microsoft Authenticator app; you will need to ensure that you have a compatible smartphone.

Further information is available at the Student Information Portal.

To access this module via the CPD route, individuals should be ordinarily resident in Scotland.  If you do not meet this criteria, please enquire here.

 

Further study

In addition to being available on a CPD basis, this module is part of our MSc Digital Marketing.

Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.

The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand.

Modules available through the UWS CPD Centre include:

• Digital Branding
• Future Marketing & Transformational Technology
• Digital Marketing Practice
• Content and Media Management

Also, you may wish to consider our ground-breaking Master’s in Professional Practice (MProf).

The provides a personal, tailored learning experience at postgraduate level, blending personal development with academic studies where you build your own progamme of study.

For the first time, learners can choose modules from across a wide range of options offered by all four Schools at UWS, allowing you to create a bespoke curriculum, with support and guidance from programme staff.

This personalised approach ensures that each learner's unique needs are recognised, supported, and integrated into the qualification they receive.  There are options for you to achieve a Postgraduate certificate, a Postgraduate Diploma, or a full Masters qualification. 

The UWS CPD Centre can also support your first steps onto the Mprof through the following module:

• Making an Experiential Claim

For further information regarding either of these postgraduate programmes, please contact ask@uws.ac.uk

For further information regarding any of the above modules, please contact cpd@uws.ac.uk