Digital Branding (eve)

The Digital Branding module (MARK11033) critically explores the concepts of branding and ways which they have been adopted to create/recreate images and identities. In globally competitive market destinations, organisations and individuals are increasingly seeking to differentiate themselves, creating distinctive, recognisable and enduring brands that resonate with current trends in contemporary culture in the digital age.

The branding concepts in this module are initially explored from a marketing and business perspective where the elements of brand management are planned and applied in a strategic process of creating brand awareness, developing brand associations and building brand loyalty across a range of digital platforms. Illustrative case studies will be used to highlight specific concepts throughout the module.

On successful completion of this module the student will be able to:

• Demonstrate a critical understanding of branding principles and their application in the digital age.
• Critically appraise the application of branding principles in a range of contexts.
• Apply knowledge to demonstrate how the academic principles of branding can be applied in practice.

This is an SCQF Level 11 module and upon successful completion, participants will be awarded 20 credits.

 

Delivery 

A full timetable will be published in advance of course commencement.

 

Course presenter

This module will be delivered by TO BE CONFIRMED.

 

Funding

This course may be available on a fully funded basis to some delegates via our Skills Scholarships.

We are delighted to announce that we currently have an exclusive offer available to UWS alumni!

To celebrate the launch of a selection of Postgraduate modules being delivered in the evening on our Paisley campus starting in January 2025, UWS alumni can benefit from a 20% discount off the standard module fee of £1,070 thus, reducing the payable fee to £856.

Further details, including regarding eligibility, are available under Funding Support.

If you have any questions, please contact us at cpd@uws.ac.uk  

 

NOTE: This is a university module and upon approval of your application, you will be invited to register and then supported to complete enrolment. To enrol on the university system, the first step involves security set-up using the Microsoft Authenticator app; you will need to ensure that you have a compatible smartphone.

Further information is available at the Student Information Portal.

To access this module via the CPD route, individuals should be ordinarily resident in Scotland.  If you do not meet this criteria, please enquire here.

 

Further study

In addition to being available on a CPD basis, this module is part of our MSc Digital Marketing.

Designed in line with current industry practice to meet the growing demand for digital marketing professionals, this programme gives you an opportunity to build a successful career in this fast-growing global sector.

The surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area has led to a skills shortage within the sector. This programme will equip you with the skills, knowledge and practical experience to meet this demand.

Modules available through the UWS CPD Centre include:

• Digital Branding
• Future Marketing & Transformational Technology
• Digital Marketing Practice
• Content and Media Management

Also, you may wish to consider our ground-breaking Master’s in Professional Practice (MProf).

The provides a personal, tailored learning experience at postgraduate level, blending personal development with academic studies where you build your own progamme of study.

For the first time, learners can choose modules from across a wide range of options offered by all four Schools at UWS, allowing you to create a bespoke curriculum, with support and guidance from programme staff.

This personalised approach ensures that each learner's unique needs are recognised, supported, and integrated into the qualification they receive.  There are options for you to achieve a Postgraduate certificate, a Postgraduate Diploma, or a full Masters qualification. 

The UWS CPD Centre can also support your first steps onto the Mprof through the following module:

• Making an Experiential Claim

For further information regarding either of these postgraduate programmes, please contact ask@uws.ac.uk

For further information regarding any of the above modules, please contact cpd@uws.ac.uk