Taster Session: Digital Marketing Practice

This taster session will draw upon modern digital marketing practices with a focus on the digital marketing needs of companies operating in both the B2B and B2C sectors.  The nature of Digital Marketing necessitates a need to be up-to-date with current practices and developments within the industry and for graduates to be able to make an immediate and effective contribution to an organisation's digital presence. 

Participants undertaking this CPD will eventually be expected to master essential digital marketing practices such as Social media management, Search Engine Optimisation (SEO), P.P.C. Campaign Management, Inbound Marketing Management & Content Management and work productively with Big Data management fed through on-line performance which will be inherited from assessment output.  This module will provide the practical skills, enabling participants to enhance their employability status. 

This is a CPD programme inspired from the Digital Marketing Practice module from MSc Digital Marketing with DMI.  Participants that complete successfully this CPD course and can provide evidence of 3years + experience in a customer facing role they can qualify to register to MSc Digital Marketing with DMI with 20 credits. 

This live session will last around 45 minutes including time for questions. 

This session is free to attend but advanced registration is required.  A link to join the session will be sent to the email that you have registered with. 

If you have any questions about the Virtual Taster Day Event, or if you would like more information about this session , please get in touch with us at cpd@uws.ac.uk. 

To find out more about the UWS Centre for Continuing Professional Development, click here.