The Strategic Manager (eve)

The Strategic Manager module (BUSN11143) considers the role of managers in shaping and crafting strategy. Students will develop knowledge of strategy and strategic management, and explore the process of strategy development and how organisations might respond to factors that influence their intended strategies.

• Content – strategy, strategic management, factors influencing strategy development and implementation.
• The topics cover a number of areas such as the role and tasks of top management, the nature of strategic management, strategic change and decisions, business policy, organisational analysis, competitive position, SWOT analysis, value chain analysis, comparative analysis, resource led strategy examining the role of people, technology and information management on strategy. Social and political influence, organisational objectives, power. Strategic choice, generic strategies, strategy development, techniques and approaches to strategy evaluation. Strategy implementation, planning and resource allocation. Role of organisation structure, systems and culture . Managing strategic change. Strategic leadership.

On successful completion of this module the student will be able to:

• Develop a critical knowledge of strategy and strategic management.
• Critically evaluate the influences on organisational strategy development.
• Develop organisational strategies that take cognisance of internal and external influences and acknowledge the complexities and ambiguities surrounding such decisions.
• Critically reflect on the role of leadership in strategic change and strategy implementation.

This is an SCQF Level 11 module and upon successful completion, participants will be awarded 20 credits.

 

Delivery 

This module will be delivered on a hybrid basis with on campus sessions and live online sessions being held on alternate weeks. A full timetable will be published in advance of course commencement.

 

Course presenter

This module will be delivered by TO BE CONFIRMED.

 

Funding

This course may be available on a fully funded basis to some delegates via our Skills Scholarships.  Further details, including regarding eligibility, are available under Funding Support.

Please note that the module fee is typically £2,210 - this has been discounted to £1,070 for the January 2025 cohort only.

If you have any questions, please contact us at cpd@uws.ac.uk  

 

NOTE: This is a university module and upon approval of your application, you will be invited to register and then supported to complete enrolment. To enrol on the university system, the first step involves security set-up using the Microsoft Authenticator app; you will need to ensure that you have a compatible smartphone.

Further information is available at the Student Information Portal.

To access this module via the CPD route, individuals should be ordinarily resident in Scotland.  If you do not meet this criteria, please enquire here.

 

Further study

In addition to being available on a CPD basis, this module is part of our Master of Business Administration.

Modules available through the UWS CPD Centre include:

• The Strategic Manager (eve)

For further information regarding this postgraduate programme, please contact ask@uws.ac.uk

For further information regarding the above module, please contact cpd@uws.ac.uk