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Managing Innovation & Entrepreneurship


In today’s globally and digitally competitive organisations, there is a drive towards being creative through their brands, products, and services.  Businesses must remain committed to their customer and provide quality and efficiency in what they produce and provide.  In addition, managers and employees within organisations must also be innovative and enterprising. 

This 10-week course highlights enterprising and creative activities within a business, and the impact this has on managers and their key functions. 

Several themes and topics of relevance are encountered. These include:

  • Discussing the growing concept of managing innovation and entrepreneurship within organisation and the impact on managers
  • Appreciating management processes, people management and business creativity
  • Reflecting on current challenges from society and industry concerning organisations, partners and consumers
  • Considering existing factors, both internal and external to the organisation, which impacts an organisation’s creativity and management of innovation 

In response to the assessment strategy outlined by this module, the student will complete:

  • A management report highlighting the importance of innovation within organisations and through referring to industry examples
  • The development of a training log, outlining practical ways in which managers can introduce innovative processes and promote enterprising practices for their business 

This course is developed in accordance with the UWS Graduate Attributes and helps those to develop the skills, qualities and abilities which will prepare them for success both out with university and beyond their period of study at UWS.


Target audience & pre-requisites  

This module is aimed at anyone working in a managerial role.  While there are no formal pre-requisites for this, it is expected that participants have practical experience in managing business and innovation. This is an SCQF Level 10 module, and upon successful completion, participants will be awarded 20 credits.  Participants will also receive certification to demonstrate completion of the course. 



This course will last for 10 weeks.  Participants are required to attend 1 x 2-hour online live session each week, alongside completing online learning on our virtual learning environment.  A full timetable will be published in advance of course commencement. 


Course Presenter 

Dr Robert Crammond is a Senior Lecturer in Enterprise at University of the West of Scotland (UWS).  His academic interests lie in enterprise and entrepreneurship education and progressing contemporary, enterprise-centric stakeholder theory.  A Senior Fellow of the Higher Education Academy (SFHEA) and Management and Business Educator (CMBE), Dr Crammond also teaches and coordinates across many disciplines, including subjects such as organisational behaviours and stakeholder relationships, leadership theory and practice, human resource management, organisational development and addressing business and managerial research skills.


NOTE: This is a university module and upon approval of your application, you will be invited to register and then supported to complete enrolment. To enrol on the university system, the first step involves security set-up using the Microsoft Authenticator app; you will need to ensure that you have a compatible smartphone.

Further information is available at the Student Information Portal.

To access this module via the CPD route, individuals should be ordinarily resident in Scotland.  If you do not meet this criteria, please enquire here.

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