The global phenomenon of creating Halal products and services has grown from strength to strength – from food and drink, right through to fashion, tourism, cosmetics, pharmaceuticals, finance, education, and entertainment. It is one of a wave of activities pulling businesses and entrepreneurs towards embracing global and regional cultures – and interestingly, the appetite for Halal activities and opportunities is widespread also in non-Muslim countries.
Do you have a business, side hustle, or personal brand that you want to scale up, to take advantage of the growing number of Muslim markets?
How can you do this and still cater for other consumer segments?
Would you like to learn more about aspects of Islam that influence business?
Join our masterclass - covering the landscape today; customer journeys, preferences, and expectations; and the components necessary for delivering a Brand-driven Marketing strategy.
Prof. Wilson, as one of the most recognised industry and academic experts in the field, will deliver an interactive workshop - guiding you through the following chapters from his book, Halal Branding:
What the halal is going on?
Understanding the halal phenomenon
Markets and consumption patterns
Getting your brand halal ready
Creating a brand and brand building
Brand culture, psychology and communications
Marketing as real people
Final thoughts and strategic brand weatherproofing
The workshop is designed to cater for delegates regardless of their knowledge of Islam, and all attendees will receive a copy of his book.
Breakfast, lunch, drinks and snacks included - please advise of any dietary requirements. Wallacespace Parker Street is fully accessible, with lifts to all floors.
Students from further afield may choose to join the virtual session of the morning workshop, streamed live. Just click 'Register' and tick the 'online streaming' option (please note that distance learning delegates will not receive a copy of the book).
This course will be delivered at Wallacespace Parker Street - just off Kingsway and a few moments' walk from Covent Garden and Holborn tubes. The service offered at Wallacespace venues is simply fabulous - from breakfast on arrival, a tasty, healthy two course lunch and unlimited drinks and snacks throughout the day (whether you fancy a strong coffee and sweeties, or a herbal tea and fruit). Bike storage and showers are available on site and there is (paid) parking nearby.
University of the West of Scotland is one of the UK’s leading modern universities, with campuses across the UK and educational partners across the world. Participants in this programme will receive a certificate of completion from the University that may be recognised for study on additional courses.