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Digital Transformation for Business

This short course is developed for middle to operations level managers, focusing on the procedures and the underlying technologies required to plan, develop and implement digitization, automation and workflow transformation of business operations.


Whether you are an SME or larger organisation wanting to transform your business for the digital age, this series of interactive workshops will provide you with an understanding of the best procedures, platforms and approach for your long-term business goals.

The course will cover the following key topics:

  • Digital Transformation of Business Operations
  • Developing Real-time Business Performance Data 
  • Business Automation (AI)
  • From External to Internal communications


Digital Transformation of Business Operations

This session focuses on the procedures and the underlying technologies required to plan, develop and deliver digitization, automation and workflow transformation of business operations.  You will develop an understanding of cloud infrastructure and process automation.


Developing Real-time Business Performance Data 

Using real-time data aggregators such as Google Data Studio, Google Analytics, Facebook Analytics, Xero among other platforms, this session will allow middle and executive managers to design, develop and implement real-time data collection strategies to assist their decision making.


Business Automation (AI)

The commercial onboarding process aims to streamline product and service delivery by transforming the client or consumer to an active participant to the production or project progress, provide transparency and access to product specs or project documentation and personalised feedback using real-time dashboards.  In this workshop, participants will learn how to plan, develop and apply scalable, production-ready enterprise workloads on cloud platforms.


From External to Internal Communications

This CPD module links Digital Marketing communication processes to internal community building.  This session will focus on the development and implementation of core engagement strategies and the platforms that facilitate and promote digital community development, providing participants with the practical skills to transform company culture and online engagement internally and externally.



This course will be delivered entirely online.  You will have access to a virtual learning environment, and your learning will be supported with regular live teaching sessions.  

Live, interactive workshops will last around 2 hours.  Delegates are expected to work through course materials in their own time prior to attending the workshops.  Additionally, delegates are expected to bring live examples of cases and data portfolios to work on during workshops and as part of the assessment. 

Please note that delivery dates and times are subject to change.  A finalised timetable will be sent to applicants prior to the course starting. 


Course presenter

Theo Tzanidis is a Senior Lecturer in Digital Marketing, a School Digital Media and Communications Lead for the School of Business & Creative Industries at UWS.  He is also a Member of the Industry Advisory Board of the Digital Marketing Institute, an international digital marketing standards council consisting of Google, Twitter, Facebook, LinkedIn, Microsoft, IBM, Vodafone among others. Theo launched and successfully led the UWS MSc Digital Marketing programme, now a leading postgraduate programme in Scotland in its discipline.  Theo has worked extensively with digital transformation consulting projects providing digital marketing automation, digital communications, digital enterprise & corporate transformation using Digital Social and Transformational Technologies.



This course may be available on a fully funded basis to some delegates through the Upskilling Fund.  Further details, including regarding eligibility, are available under Funding Support.

If you have any questions, please contact us at

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